My career began 16 years ago in advertising. It was the psychology that drew me to it. I loved thinking about how people think; about why they do what they do, about human behaviour. After seven years of agency work, I started my own small agency. I loved running my own company—I liked the business of business—but it was hard doing it alone. I lacked the tools needed to scale. In 2015 an opportunity came to work at a Social Innovation Lab in Cambodia and I took it.
Over the last six years, I’ve worked in multiple countries throughout Asia and Africa, using human-centred design (HCD) and behavioural economics to innovate products and services for developing communities. I’ve worked with multiple global development organizations, trained C-Suite and Senior Managers in innovative thinking, and worked with hundreds of incredible people in a variety of industries.
But my passion for business has always persisted. I am now working through my MBA, and am partner in a social enterprise called Beebee+Bongo that sells eco-friendly and ethically made toys, knitted by women in Cambodia. It provides them with fair, flexible employment, and products that people love.
On the personal side
When you have a busy life, it’s important to create balance. I keep a journal and do morning pages every day. I’m also an avid gym goer and enjoy recreational sports. A bike ride out of the city on a Sunday with a friend hits the spot. And when I really need to unwind, you’ll find me in my studio with a podcast doing some oil painting.